Point Zero

Point Zero Winnipeg Gimli

Born Canadian, Point Zero emerges from the starting point of any adventure.  Home to a wildly diverse climate with four distinct seasons and devastatingly cold winters, a Canadian’s wardrobe quintessentially adapts accordingly.

Launched in 1979 by Maurice Benisti, Point Zero inspires from one’s man dream to create a collection for him and men alike, seeking trend-focused weather functional attire. By 1984, Point Zero was a household name in the Canadian men’s casual wear marketplace.


Point Zero optic white  linen shirtPoint Zero linen pant